Harumi Yamaguchi x YOSHIROTTEN

NANZUKA is pleased to present the exhibition “HARUMI’S WINTER” featuring artists Harumi Yamaguchi and YOSHIROTTEN in our new space 2G NANZUKA, which opened last year in Shibuya PARCO. This is a collaborative exhibition focusing on airbrush illustrations painted by Harumi Yamaguchi from early 1970 to the mid-1980s for PARCO’s advertisements et.al, with the entire art direction spanning from graphics to installation overseen by up-and-coming innovative artist YOSHIROTTEN. Yamaguchi was born in Matsue in the Shimane prefecture, and graduated from Tokyo University of the Arts with a degree in oil painting. After working for the publicity department of Seibu Department Stores, Yamaguchi began her career as a freelance illustrator, participating in the advertising production for PARCO in correspondence to its opening in 1969. The women that she depicted = Harumi Gals, while in harmony with PARCO’s strategy of the female figure living strongly within the times, had further presented a significant influence on the ways of Japanese society in the latter half of the 20th century. Even after completing their advertising role, the energy of these powerful, bright, and elegantly refined Harumi Gals continue to maintain their vibrancy, fascinating and appealing to many today. YOSHIROTTEN is a young artist who engages in a diverse and eclectic practice encompassing graphic work, film, and optical installations, also receiving much acclaim for his artistic direction last year for Radio Hermes among others. Having respected Yamaguchi’s work since childhood, YOSHIROTTEN was selected by none other than the artist herself to serve as the youngest director of her Harumi Gals, the superb collaboration of which culminated in the exhibition “HARUMI’S SUMMER” held at Ginza Graphic Gallery in the summer of 2018. “HARUMI’S WINTER” is essentially sequel to this exhibition, and is a project realized through the eager anticipation of both artists. The space 2G derives its name from Tsuji Masuda, an establish member of PARCO. Taking place in the newborn Shibuya PARCO, this exhibition, through interpretation of YOSHIROTTEN, is also an attempt to freshly rediscover the works of Harumi Yamaguchi, who under the tutelage of Masuda had come to establish herself an iconic symbol of former PARCO. An opening reception with the artists will be held on Friday, January 24th at 19:00-21:00.